I am Vaibhav Balasubramanian,
an industrial designer from India, now based in New York, USA. Passionate about crafting meaningful experiences, I believe objects physical or digital should advance culture and enrich lives. My goal is to design with joy, purpose, and intentionality, creating innovative solutions that leave a lasting impact.
With expertise in Industrial Design, User Experience, and Interaction Design, I have experience across medical devices, home goods, appliances, and packaging. I thrive on exploring creative possibilities and transforming ideas into impactful designs.
Experience
Process
With about 3 years of experience working in leading agencies, I combine brand, technology and industrial design to create impactful business solutions and meaningful experiences. While every project is unique, my design process can be distilled into four simple steps
01 Immersion
I begin by deeply immersing myself in your brand, market, and user needs. Through comprehensive research and analysis, I uncover valuable insights that shape our strategy. This understanding helps me craft a unique and intentional perspective, laying the groundwork for innovative design solutions.
02 Ideation
Building on the strategic foundation, I develop a variety of creative concepts designed to solve challenges, align with your brand, and stand out in the market. I strive to challenge conventions and push boundaries, ensuring every idea is purposeful, well-rationalized, and positioned to create meaningful differentiation.
03 Realization
I bring concepts to life by meticulously refining every detail, turning innovative ideas into practical solutions. By balancing materials, manufacturing processes, and production constraints, I ensure the final design stays true to its vision while being production-ready. This process often involves close collaboration with engineers and other key stakeholders to achieve the best outcomes.
04 Visualization
At this stage, I carefully shape the visual and aesthetic elements of the project. By blending creativity with technical precision, I create visuals that align seamlessly with your brand, evoke the desired emotions, and deeply connect with your audience.
All works © Vaibhav Balasubramanian 2025. Please do not reproduce without the expressed written consent of Vaibhav Balasubramanian.